Built from experience. Applied with precision. Named with meaning.

I have spent the better part of twenty-five years building systems that did not exist before I arrived. Not inheriting them. Not optimizing them. Starting from nothing and constructing something that worked — at scale, under pressure, and with real consequences for getting it wrong.

The most formative chapter was a decade and a half inside a major US telecommunications corporation, where I co-founded the first workforce analytics function, led Policy Governance and Corporate Ethics, and ultimately designed and deployed the first generative AI governance program the company — or arguably the industry — had ever built. That program covered hundreds of thousands of employees and eventually expanded to Mexico and the EU.

Before that, I was in academia. I hold advanced degrees in existential philosophy, cognitive psychology, psychophysics, and neuroscience. I taught statistics at the university level — and my students always said the same thing: I made the numbers mean something human.

That is still the work. Omnira is what happens when you take twenty-five years of building things that mattered, strip away the corporate scaffolding, and apply the same standard of thinking to the clients who need it most — owner operators who are working too hard inside systems they never deliberately designed.